Ben and Jerry’s wants to launch CBD infused ice cream, in hopes of jumping on the cannabis oil trend. The ice cream company shared a photo of a mock-up of what could be a new ice cream tub some time in the future to their Instagram, writing: ‘Trend alert! CBD-infused ice cream is (maybe, hopefully) coming to a freezer near you!’ And, unsurprisingly, people went pretty wild for the idea. One person commented: ‘Thank. You. For normalizing. Hemp and cannabis. The work you guys do is SO much more than just ice cream.’
The brand is hoping that eventually, CBD-infused ice cream is something they’ll actually be able to roll out.